The self-initiated project "StyleMe" aims to solve a problem for those who find it challenging to exercise regularly. A lot of workout apps exist, but users often abandon them. The challenge is to allow such users to exercise while having fun.
For Sara (who is a persona), exercise is not a priority in her daily life, and although she is concerned about her lack of exercise, she spends a lot of time on her smartphone whenever she has a few moments to spare. To make it easier for her to incorporate exercise into her daily routine, I decided to limit the place to use the app to the house. I then defined the app's value from Sara's perspective, making it as "easy" as checking social media and providing "visible achievement" to overcome low motivation.
"Enjoy your style." With this word as its concept, the app offers the user experience of enjoying both your change (in body shape or lifestyle) and the change of their avatar on the app. The user can work on exercising with their avatar called "Me" and enjoy dressing up "Me" with the points they earn. It can allow them to gain a sense of achievement and to feel attached to the app. I expect it to lead to their following motivation.
Users often find it complicated to select a training menu. Therefore, I simplified it so that the user could only select an option that suits them from the chunked questions: purpose, time, and exercise stress. The user can start exercising as soon as they download the app. Making the initial decision less overwhelming will make it easier to imagine the app being easy to use after that.
The app requires the users to tap only the start/pause/end buttons to minimize effort since their working memory is almost full while exercising. Also, by training with the animation of their avatar instead of videos someone demonstrates, they feel like they are trying hard together as if they were with friends.
The user's most important moment is when they achieve their goal. The animation that their avatar celebrates together will enhance a sense of achievement. In addition, the SNS share button on the screen nudges the user to share their record, motivating them for the next activities.
