"gokigen japanese" is an online language learning service that offers Japanese lessons by native teachers. The service features a fun and unique way to learn Japanese using manga and articles about Japanese culture.
My role was to build the visual identity and design the UI. I presented a design concept of ease and approachability and applied it to all the assets and the UI.
The softness in lowercase letters is an excellent way to represent the concept. Additionally, I wanted the shape to make people want to touch it, so I removed the acute angle and added roundness, which looks softer and more approachable.
Language learning is difficult to continue but is an essential key to mastery. It was important to provide appropriate guides to encourage users to act. For instance, the onboarding for trial lessons would nudge the user to take the first lesson. Users can also check their retention rate on the dashboard, which motivates them.
